NIKE WORLD BASKETBALL FESTIVAL

In the summer of 2014, basketball came home.

IDEATION & COPYWRITING:

PARADOX

Nike’s World Basketball Festival was hosted by the city of Chicago—hallowed ground for the game, and for the culture that surrounds and fervently supports it. To elevate this extraordinary event, Nike asked us to create brand narratives, headlines, and multifaceted stories that would engage athletes and consumers on every front. 


From the sprawling WBF activation at the 63rd Street Beach House, to a short film, to the book that immortalized the WBF story in print, our work helped prove why the city of Chicago is the soul of basketball.

Select Spreads from the Nike Air Book:

IDEATION & DESIGN:

NIKE NABD

WSDIA

PHOTOGRAPHY:

FLOTO + WARNER

CLIENT

NIKE NORTH AMERICA