In 2017 we crafted a story for Nike that would serve as the foundation for their EQUALITY initiative.
Our goal was to incapsulate the hopes, desires, and even the frustrations of global athletes as they use their sport to break through and speak for their communities. The result was a narrative that elevated both the voices of the athletes and the voices of the millions who support and inspire them. UNTIL WE ALL WIN—the headline we created to capture Nike Equality—has become an evergreen statement for the brand.
IDEATION & COPYWRITING:
IDEATION & DESIGN:
NIKE NORTH AMERICA BRAND DESIGN
NIKE NORTH AMERICA