NIKE HOUSE OF INNOVATION
In the world’s noisiest cities, incredible moments can cut through everything and force millions to focus on one athlete.
For Nike’s inaugural House of Innovation in New York City, we were asked to ideate a brand message that would capture the impact of those moments and inspire athletes at every level to achieve them.
DREAM LOUD. SILENCE EVERYTHING. was the call-to-action we created to represent the House of Innovation’s storytelling. From Maria Sharapova to Odell Beckham, Jr., Nigel Sylvester, and Kobe Bryant, our messaging celebrated their innovations and reminded everyone that a single moment can silence a city.
IDEATION & COPYWRITING:
IDEATION & DESIGN:
NIKE NORTH AMERICA BRAND DESIGN
NIKE NORTH AMERICA