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NIKE HOH x AF-1
Community is what drives culture, transporting it from the mind of one into the souls of millions.
The Nike Air Force 1 owns a community like no other. We were asked to develop a story that gives love to that community, while demonstrating how it can inspire anyone to look beyond their limits. MOVE AS 1 is our call to action—our narrative that captures the spirit of the AF-1 community, Nike’s House of Hoops, and the culture that fuels them both.
IDEATION & COPYWRITING:
PARADOX
DESIGN:
NIKE NA RETAIL
VIDEO SCRIPT:
PARADOX
VIDEO PRODUCTION:
OLE’ CREATIVE/JAY TAJ
CLIENT:
NIKE NA RETAIL
CHICAGO USA
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