NIKE HOH x AF-1

PLAY

Community is what drives culture, transporting it from the mind of one into the souls of millions.

The Nike Air Force 1 owns a community like no other. We were asked to develop a story that gives love to that community, while demonstrating how it can inspire anyone to look beyond their limits. MOVE AS 1 is our call to action—our narrative that captures the spirit of the AF-1 community, Nike’s House of Hoops, and the culture that fuels them both.

IDEATION & COPYWRITING:

PARADOX

DESIGN:

NIKE NA RETAIL

VIDEO SCRIPT:

PARADOX

VIDEO PRODUCTION:

OLE’ CREATIVE/JAY TAJ

CLIENT:

NIKE NA RETAIL