NIKE NBA ALL-STAR WEEKEND LA:
MAKERS OF THE GAME

LA’s NBA All-Star Weekend gave us the opportunity to create a story that helped jumpstart basketball’s future while showcasing the incredible power of the game’s past.

IDEATION & COPYWRITING:

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IDEATION & DESIGN

NIKE NORTH AMERICA BRAND DESIGN

Nike’s Makers of the Game became both a celebration and a call to action. From the stars on the court, to the kids who will own the next era, Makers of the Game acknowledged their right to shape what comes next—and recognized the responsibility that came with it. RESPECT THE LEGACY. INVENT THE FUTURE. is the headline we created to inspire the athletes, the city, and the world. 

VIDEO SCRIPT:

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VIDEO VOICEOVER:

KOBE BRYANT

VIDEO PRODUCTION:

VICTORY CREATIVE

CLIENT:

NIKE NORTH AMERICA